Understanding Tracking Technologies

When you visit synapseenergize.com, we use various tracking technologies to make your experience smoother and to understand how people interact with our financial scenario modeling platform. These aren't mysterious surveillance tools—think of them more like helpful assistants that remember your preferences and help us improve what we offer.

Cookies are small text files stored on your device. They can't access other files on your computer or spread viruses. What they do is remember things like whether you prefer dark mode, which scenario models you were working on, or if you've already seen our introductory tutorial.

We also use pixels and beacons (tiny invisible images) plus local storage technologies. The goal? Making sure the platform works well for you and figuring out which features actually help people model their financial scenarios more effectively.

Types of Tracking We Use

How Tracking Enhances Your Experience

Let's get specific about what this means in practice. When you're building a financial scenario on our platform, cookies remember the variables you've set—interest rates, time horizons, risk tolerances. Without them, you'd lose all that work every time you closed your browser.

Analytics help us spot patterns. We noticed in late 2024 that users were struggling with our Monte Carlo simulation interface. The data showed high abandonment rates at a specific step. We redesigned that section in January 2025, and completion rates improved significantly. That's the kind of improvement we can't make without understanding how people actually use the platform.

Specific Examples of Cookie Usage

• Session management keeps you logged in while working on complex scenarios
• Preference storage remembers your default currency and calculation methods
• Form data preservation saves your inputs if your connection drops
• Tutorial tracking ensures you don't see the same introduction twice
• Performance monitoring alerts us to slow-loading features that need optimization

Managing Your Cookie Preferences

You're in control here. The button at the top of this page lets you reject all non-essential cookies. You can change your mind anytime—there's no penalty or complicated process.

Your browser also gives you tools to manage cookies directly. Every major browser lets you view, delete, or block cookies. Keep in mind that blocking essential cookies will break core functionality like logging in or saving your work.

Mobile browsers have similar settings, usually under Privacy or Security sections. The exact location varies by device and operating system version.

Data Retention and Your Control

Different cookies have different lifespans based on their purpose. Session cookies disappear when you close your browser. Persistent cookies stick around longer—our preference cookies last up to 12 months, while analytics cookies typically expire after 24 months.

You can clear all cookies from our site at any time through your browser settings. This resets everything to default, which means you'll need to log in again and reconfigure your preferences.

Your Rights Regarding Tracking

• Access information about what data we collect through cookies
• Request deletion of non-essential tracking data
• Opt out of marketing and analytics cookies while keeping functional ones
• Update your preferences without affecting your account status
• Export data associated with your cookie consent choices

Third-Party Tracking Services

We work with external analytics and marketing services that place their own cookies. These include standard tools like Google Analytics for understanding site traffic and performance monitoring services that alert us to technical issues.

When you reject non-essential cookies using the control above, we signal these third-party services to stop tracking. However, they may have their own opt-out mechanisms if you want additional control.

Some third-party cookies support features like embedded video players or interactive calculators. We try to minimize external dependencies, but certain functionality requires them.

Updates to This Policy

We review and update this policy periodically as our tracking needs change or regulations evolve. The last update date appears at the top of this page. Significant changes will be announced through email to active users and a notice on the platform dashboard.

Continuing to use synapseenergize.com after policy updates means you accept the revised terms. If you disagree with changes, you can adjust your cookie preferences or discontinue using the platform.